Leisure time also used to be a symbol of wealth but now “being busy,” synonymous with being “in demand,” has become a status symbol. While it was largely predicted that Americans would have more leisure time in the 21st century (ah, the promises of tech efficiencies), we’re actually working more hours than ever. Being in flux reflects a desire and expectation we will start to see unfold with people’s behaviors and motivations in the next few years.īeing in flux is where we start to see our top three cultural trends for 2020: As people questioned these outward forces (that they really couldn’t control), they were challenging their beliefs and values (that they could control) in hopes of finding balance.Īnd that will definitely continue, but it’s an important behavioral marker as our narrative shifts to the 2020 top trends theme of “being in flux” – not being stagnate. As people were being pressured by these extrinsic forces it also began to challenge their intrinsic values: People were taking a more critical and self-reflective look at who they really are. Remember 2019? Seems so long ago! People were looking at the world around them and pushing for societies, governments, brands and movements to redefine their relationship with technology, take a stand on important issues and be honest in the depiction of their lives. That’s where Padilla’s Insights + Strategy team comes in – our goal is to provide more evergreen, holistic and helpful cultural connections that are beneath all the trends you’re reading about. While we appreciate trends, we might respond with an eye-roll when we hear the word since they are predominately superficial and not really rooted in a deeper understanding of human behavior.
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